As you probably know every blogger out there (or at least a vast majority of bloggers) are looking to make some type of income with their blogs.

There is nothing wrong with this but the typical technique used is to put up a blog throw some advertising on it and expect instant income.  Isn’t that what all the over-hyped products tell you?

The average results for this type of attempt is usually the blogger makes nothing, nada, zip and quite often it ends up costing money.

Now, don’t get me wrong I do believe you need to spend some money to make money.  If you aren’t spending money then you are spending your time doing the work, either way it costs you.

But that is getting off the point.  There are basically two different types of blog formats that can create a good income for you:

1. Authority type blog – this is a blog that usually ends up being a very large blog with lots of content on one subject.  Make that good content on one subject.  The goal here is to dominate the subject, build a loyal following and monetize buy either selling directly to your followers or through affiliate programs.
   • This type of blog brands you as an expert of that subject.  With the authority type of blog you need to pay close attention to your content.  It can’t be a PLR article that provides bad information (yes, a lot of them do).  It needs to be content that provides reliable information or you will find that you end up with a bad reputation in the subject which makes it hard for you to sell or even refer people to products.
   • This leaves you with advertising to monetize your blog.  If you have a bad reputation your traffic will drop and your advertisers will go away which leaves you with only the advertising systems that pay you pennies per click and since your traffic is dropping they won’t pay that well.
   • Good content in the key to keeping people coming back to your blog.  People reading and liking your content is the key to getting traffic from social bookmarking services.  If they don’t like your content they are not going to bookmark it, are they?
   • To summarize the authority type blog needs good content to succeed (preferably a lot of it) so make sure you KNOW the content is good before it is published on your blog.
2. Mass production blogs – This is where you put up a lot of blogs usually targeted at a few long tail keywords.  The goal here is to rank for the keywords you selected and drive traffic to these blogs to create an income from them. 
   • This income from mass products blogs usually isn’t very good on a per blog basis but once you get enough of them going you can make a decent income.  For example:  if you are making $20 per month from a blog that isn’t much money but what if you have 100 of them? Or 200 of them? Or 1000 of them?  You can see the income quickly increases.
   • The main problem with this type blog is that there are a lot of people trying to do this with private label content they purchase.  Which is actually a good way to do it BUT most of them don’t change the content, they just publish it the way it is and a lot of them buy content that is pure garbage and don’t check it or change it.
   • Eventually what happens is the search engines get wise to this technique and the blogs stop turning up in the top results of the search engines.  No search engine results means no traffic. No traffic means no income.
   • So again, you can see we are brought back to your content.  Private label content is fine to use but you MUST edit it or hire some one to edit it for you.  Yes, you can get software programs that will change your article but most of the time the results are a terrible article.

Your articles should be edited by some one that has at least a little knowledge of the subject you are working in.  This will ensure that you don’t publish garbage on your site and this can make the difference between success and failure for your blog.

If you actually read this article you will know that the success of your blog doesn’t rely on content but on quality content.  If you are using private label content change it, make sure it is good information.  If you are allowing other people to post on your blog read their posts before you approve them.  Content may be king but that king could have a very poor or debt ridden kingdom. With quality content you can be the king of a thriving kingdom.